Real Estate on Left Hand Side

This company is in a neck to neck race with Magicbricks in terms of revenue generation not in user experience.

A well-known brand in the real estate industry owned by info-edge gaining millions of views from potential property seekers.

Though the website is not as attractive as Magicbricks they too have a considerable number of views for sellers to think of 99acres.

While analyzing all the real estate websites to create this simple useful listicle I found that Magicbricks is much better than any other real estate websites in India in any terms.

Luxury real estate marketing is the most challenging segment for real estate marketers to take their product to the right individual.

Like budget segment you know who your potential customer for the project is but unlike budget segment, it is not easy to reach them.

Why is this segment audience so difficult to reach?

For example, a builder promoting a flat in the price bracket of 50lakhs to one crore can easily advertise his property in online portals like Magicbricks and 99acres or through hoardings and many ways are there.

He knows his potential customers are working class segment who all affords to pay the loan. This corporate working class segment will easily share their numbers and they don’t worry about getting promotional calls.

But when the same builder promotes a property worth 5cr-10cr he knows the potential buyers are top corporate executives and entrepreneurs who don’t need a loan to purchase this property.

The main challenge with this people is they don’t share their contact number easily.

The reason behind why they don’t share their number is, we can do a lot of business with the number.

Just imagine you can call him for insurance, you can call him to sell a luxury car, you can call him to become a club member and we can sell many things.

In my experience, I have witnessed proprietors of 5crore turnover business is also hesitating to disclose his contact number to the outside world then think of 500 or 1000crore turnover people.

Then when do they share their contact?

They will share their contact when your offering matches their requirements.

In a luxury real estate marketing, builders instead waiting for buyers to contact they need to make sure their number reaches potential people.

So in luxury real estate marketing, an outbound kind of marketing ideas are much appreciated. Here outbound means not hoardings and pamphlets but the selective medium like print and television.

Being in this industry for few years I found some mechanism that works well for luxury real estate marketing.